Branding
-
Brand conceptualisation typically takes between one and three months from mood board approval, with most projects completed within one to two months.
As a boutique studio, we take on a limited number of projects at a time. This allows us to give each brand the attention, care and thoughtful creative direction it deserves.
UX / UI
-
Initial UX/UI concepts, typically covering the first set of pages, are delivered within 8–12 business days once all required content and assets have been received.
-
Once the concept is approved, the remaining pages usually progress more quickly. The overall timeline will depend on the scope, complexity and feedback turnaround times.
-
Please allow sufficient time for revisions, particularly for projects involving complex UX requirements, as these may extend the design and development timeline.
Collaterals & Templates
-
The initial concept for multi-page documents or marketing collateral, typically covering the first few pages, is delivered within 5–10 business days of project approval and receipt of all required content and assets.
-
Once the concept is approved, the remaining pages are usually completed within an additional 3–15 business days, depending on the scope and number of pages.
-
Please allow sufficient time for feedback and revisions when planning your project timeline.
1. Timing and Revisions
1.1 . Presenting Concepts:
Before starting your project, please confirm the time frame with us. As a small boutique agency, we prioritize quality over quantity. To maintain the high standard of work we are known for, we take on a limited number of projects at a time. This ensures that every project receives the attention it deserves without compromising quality.
All branding projects are presented live via video call.
Regardless of the number of concepts included in your package, we present each concept individually. We begin with the initial concept, gather your feedback, and then move forward, presenting a summarized version of the updated concept before progressing to any additional concepts required.
Revisions will also be shared in summarized form for your approval. Once approved, they will be fully developed.
This process applies to all items outlined in your project scope.
For branding projects, once the agreement is signed and the order is confirmed, the studio will provide a link to our brief form within a maximum of five business days. After we receive your completed brief, we will send mood board directions within ten business days maximum. The project timeline begins only after the mood board has been selected.
1.2 . Revision Policy
It is essential to verify the number of revisions included in your project scope. While we enjoy collaborating with you to perfect your project, it must remain feasible for us to deliver within the agreed time frame.
2. Intellectual Property and Final Results
2.1. Intellectual Property RightsAll intellectual property rights to final deliverables will be transferred to the Client only upon receipt of full payment.
3. Pricing
3.1. Fees & Surcharges / Rush Fee
A +30% rush fee will be applied to any project requiring accelerated turnaround or delivery outside standard timelines.
Note: All rush or white-label requests must be approved in advance and are subject to availability.
3.2. White-Label Fee
A +30% white-label surcharge will apply to projects requiring AMca to operate under a third-party brand or non-disclosure arrangement.
3.3. Factors Influencing Pricing
Project pricing is determined based on several key variables, including but not limited to:
-
Quantity of Content – The number of individual deliverables or components.
-
Page Count – Relevant for multiple page documents, reports, or web-based assets.
-
Complexity – The design, development, or functional sophistication required.
-
Brand Architecture – In branding projects, the depth and structure of the brand system, including sub-brands or tiered identities, will influence cost.Prompt delivery of required assets (e.g., copy, images, approvals).
Each quote is tailored to the specific needs and scope of the project as provided by the Client at the time of request.
3.4. Quotes & Estimates | Validity
All quotes and estimates are valid for 15 working days from the date of issue. After this period, pricing is subject to review and potential adjustment.
3.5. Scope Changes
Quotes are based on the information provided by the Client at the time of request, including deliverables, timeline, scope, and technical/creative requirements.
Any changes to project parameters, including revisions in scope, quantity, structure, or functionality, may result in updated pricing or revised timelines.
3.6 Additional Costs | Photography & Illustrations
Premium photography, footage, stock imagery, or illustration work is not included in standard pricing unless explicitly stated in the proposal or scope. These assets will be billed separately based on usage rights and licensing.
3.7. Revisions After Final Approval
Any logo, design, or asset that requires reworking or redrawing after Client approval has been given will be treated as a new revision request and billed accordingly.
This includes re-editing finalized files or making design changes post-delivery.
4. Payment Terms and Conditions
4.1. Payment Terms
→ A non-refundable deposit of 30 to 60% is required upon confirmation. This deposit covers the strategic and conceptual phase, which typically accounts for 60 to 80% of the total project time and effort.
Once this phase has begun, the deposit becomes non-refundable under all circumstances, regardless of project cancellation or delay initiated by the Client. The remaining balance is due prior to commencement of the next stage, after the brand concept approval, unless otherwise agreed in writing.
All payments must be made via the method specified in the project agreement. Late or partial payments will result in project delays.
This policy applies to all services we offer.